Ruha Ratnam

The Designist Studio

Laura, Your Fertility Coach

Fertility Coaching & Consulting Services for Individuals & Couples
A spread of website mockups, postcards and business cards with Laura's branding



Laura, Your Fertility Coach aka Laura Spencer is on a mission to make fertility support more accessible to individuals and couples across Canada. She works with people at all stages of their fertility journeys through research-backed consulting, coaching, and emotional guidance so that they feel supported every step of the way.


Laura reached out for a fresh brand, website, and a marketing strategy to take her growing business to the next level.

Laura's old website homepage on a laptop screen

The Challenge

Laura is really good at what she does and cares deeply about her clients. She takes note of the little things, surprises them with acts of kindness and care, and tailors her coaching and support to ensure it’s right for them.

Her biggest challenge was getting in front of the right people, educating them about what a fertility coach can do for them, and positioning herself as the expert they need.

She needed a powerful brand to showcase her magnetic personality through her marketing and website, and a clear plan to attract and book more clients so that she can empower and support more people on their fertility journeys.

The Solution

We wanted to build a brand presence centred around Laura’s knowledge, empathy, and humour, showing her ideal clients that she understands their concerns and fears, offers a judgement-free safe space to have these conversations, and how she’s different from others in the fertility space.
Laura's website shows on a laptop, tablet, and cellphone screens

The Results

  • Clarity around Laura’s business goals, brand personality, and marketing strategy to help her feel more in control of her business and potential to help more people.
  • A logo suite and visual elements that Laura can use in different ways, and reflecting her friendliness, warmth, and humour.
  • Copy showing Laura’s audience that she is equipped to support them throughout their journey, from the moment they start considering getting pregnant, after getting pregnant, and beyond.
  • A website that shows information about working with Laura, and also designed as a hub of information where her audience can feel safe learning about fertility-related topics without feeling overwhelmed.
Postcard front and back with Laura's branding and text reading "you are strong"
Tablet screen shows Laura's homepage fertility information hub and an introduction to her

Ready for a brand and website that attracts more of your dream clients? Book a quick, no-pressure call to see if we’re a good fit.