Cameras for Girls
Cameras for Girls helps marginalised women and girls in Africa build better lives for
themselves using photography skills.
The organisation equips girls with cameras and the technical and business skills they need to get jobs or create their own. Ultimately, their mission is to support their students’ capacity to change their lives and the lives of their families and communities.
They reached out for an elevated website that will help the organisation attract and inform their audience, share their stories and images, and crucially, increase their fundraising efforts in order to create a bigger impact.
Cameras for Girls offers a service that appeals to their donors. It is clear that the program uses a successful formula.
Their biggest challenge was to get in front of a larger audience and earn their buy-in.
In order to do this successfully, they needed a website that reflects the creative nature of photography, is aesthetically appealing, engaging, and informative, so that visitors are eager to learn more about how they can get involved.
We decided to build a website that leverages powerful storytelling and trust-building to connect potential donors emotionally to students and their journeys, so that the decision to get involved, and to donate, is an easy one to make.
We wanted to show Cameras for Girls credibility and include trust factors throughout the site and across platforms so that their audience understand how their contributions will be used.
Ready for a brand and website that attracts more of your dream clients? Book a quick, no-pressure call to see if we’re a good fit.