Ruha Ratnam

The Designist Studio

Lis Lee Accounting

Bookkeeping & Financial Education for Solopreneurs



Lis Lee Accounting

Lis Lee is on a mission to help entrepreneurs build businesses that feel fulfilling and are more profitable by providing them with a solid financial education. Lis reached out for a fresh visual branding strategy to confidently launch her new online program.


Lis wanted to elevate her visual branding so that she can feel more confident in her business strategies and focus on exactly what she needs to do to sell her course and services successfully.

The Moodboard

Moodboard for Lis Lee Accounting: range of beach images, blue and green tones.

The Results

  • Developed a sophisticated logo suite, adding a touch of Lis’s playfulness by using a bar graph logo that also stands for the initials in her name.
  • Curated a colour story and typography that reflects Lis’s brand personality and the emotional transformation she wants her clients to feel about the benefits she can help them achieve.
  • Developed a suite of icons and graphics to use across her website, social media, and online course platform.

Visual Brand Assets

Visual brand assets for Lis Lee Accounting, logo, colour palette, icons and Thinkific course cover

Ready for a brand and website that attracts more of your dream clients? Book a quick, no-pressure call to see if we’re a good fit.